8. How Many Times Per Day Does the Average Person Check Social Media?

There is a burning question in this day and historic period: how much time do people spend on social media ? However, it is more than important to find a manner to put this into a proper scale. The general social media usage statistics reveal much, but what virtually some specific questions?

How many Instagram daily active users are there? What happens when you commencement asking questions about Facebook usage statistics ? Is there a noticeable divergence among age groups concerning social media usage? Exercise some regions apply social media more than than others, or are users distributed evenly worldwide?

One thing is certain — social media platforms are quickly growing into a force to be reckoned with. Let'southward run into precisely how this force is shaping our everyday lives!

How Much Time Practise People Spend on Social Media in 2021? (Editor'due south Pick)

• An average person spends 145 minutes every day on social media.
• four.two billion people worldwide used social media as of early on 2021.
• Americans spend 33 minutes a mean solar day on Facebook.
• As of 2021, TikTok ranks second in terms of average daily time spent on the platform.
• The average corporeality of time spent on social media is highest in the Philippines — iv hours and fifteen minutes a day.
• People aged sixteen–24 spend 3 hours every day on social media.

Relevant Social Media Statistics for 2021

1. An boilerplate person spends 145 minutes every mean solar day on social media.

(Statista)

According to the latest statistics, the average fourth dimension spent on social media is 145 minutes, or 2 hours and 25 minutes every twenty-four hours. One of the most surprising things is that the figure has gone up by almost a full hour since 2012. This is an increase of 61% and something to be taken into serious consideration. Moreover, 145 minutes is just over 10% of the solar day. This number is already a meaning clamper of your waking hours — and it seems to be going up.

ii. People spend an boilerplate of six years and 8 months of their life on social media.

(BroadbandSearch)

Information technology is estimated that the average amount of time spent on social media per lifetime currently stands at six years and 8 months. This number results from an equation in which the boilerplate life expectancy is compared to the percentage of the twenty-four hour period social media consumes. Insufficiently, nosotros would spend only a year and xi months socializing, three years and seven months eating and drinking, and ane year and viii months doing housework.

3. 4.2 billion people worldwide used social media as of early 2021.

( DataReportal )

Regarding recent social media usage numbers and statistics, iv.2 billion people worldwide currently use social media. This is an impressive 13% increase compared to early 2020 and equates to near 53% of the world'due south population. The growth of mobile users follows this rise. This isn't surprising since mobile devices are the main social media browsing tool. The number of mobile users globally is 5.22 billion ( 1.viii% growth over the by year).

4. 4.66 billion people across the world apply the internet.

( DataReportal )

Previously, we've talked about the fact that 5.22 billion people worldwide utilize mobile devices. Some other relevant statistic is the full number of internet users in the world — about 4.66 billion. After some basic math, information technology turns out that about 90.1% of all net users as well use social media. The number of social media users, however, seems to be growing at a faster footstep.

Daily Time Spent on Social Media per Platform

5. Americans spend 33 minutes a 24-hour interval on Facebook.

( Statista , Hootsuite )

When it comes to the average time spent on social media daily, Facebook is at the top of the listing, with an boilerplate of 33 minutes. The network is dominant in other statistics as well, with 2.74 billion monthly users. Equally for other Facebook usage statistics , Messenger has 1.3 billion users, whereas 500 million people worldwide use Facebook Stories daily. Facebook Groups, one of the platform's oldest features, currently has more than ane.8 billion active users .

6. An average company spends 41.9 minutes on YouTube.

( Hootsuite )

Ane of the things that prepare YouTube autonomously from other social networks is the highest boilerplate visit length of 41.9 minutes. The platform currently has two billion monthly active users, which puts it behind Facebook as far as the user base's size. But YouTube is a video-oriented platform, and its users picket a billion hours of content every 24-hour interval. What's more, YouTube ranks every bit the 2nd most-visited site globally, immediately following its owner Google.

seven. Instagram has 500 one thousand thousand daily agile users.

( Omnicore , Statista )

One of the first things that come to listen when talking near Instagram is its addictiveness. Out of more than a billion monthly active users, there are 500 million Instagram daily active users . The numbers related to the user-generated content (UGC) on Instagram are quite staggering equally well. About 96 million photos and hundreds of millions of stories go uploaded on this platform every unmarried day. The average daily time spent on Instagram is 29 minutes, only four minutes shorter than the boilerplate fourth dimension spent on Facebook , its parent site, per day .

viii. 22% of Americans accept a Twitter business relationship.

( Omnicore )

In 2021 , Twitter is considered more of a news outlet than a social media platform. Still, with 340 million users total and 186 1000000 daily active users, information technology'due south definitely at the very superlative of whatever social media list. As for the UGC, there are 500 million tweets published daily. This means that users mail about vi,000 tweets every single 2nd or close to 200 billion per year.

9. TikTok ranks 2d in terms of time spent on social media , statistics testify.

( Statista , Oberlo )

TikTok exploded globally in 2020 as more and more people looked for uplifting, short-form content to distract them from the news on the global pandemic. As of early 2021, the platform has shut to 1.29 billion monthly active users — 600 million in China (where information technology'south known under a different name) and 689 million elsewhere in the world. Surprisingly for a relative newcomer, it already ranks second in terms of time its users spend on the platform with 32 minutes per day.

10. Daily time spent on LinkedIn is just under 33 seconds .

( Kinsta )

LinkedIn has 740 million registered users, with 288 million monthly active users. This makes information technology articulate that its audience is quite dedicated. Still, most users spend less than a minute a solar day using this network. The majority of them are at that place to check new contacts, messages, and notifications chop-chop. With millions of new accounts each month, the platform is clearly still expanding — fifty-fifty if, as far equally the time spent on social media , statistics don't favor it.

Demographic Differences on Social Media in 2021

11. sixteen–24-year-olds spend approximately three hours a solar day on social media.

(ABC4)

One of the most pregnant differences in social media use can be seen when we look at the time spent on social media by age . For instance, 16–24-yr-olds spend approximately 3 hours and 1 infinitesimal every day on social media. Their older counterparts spend significantly less time, bringing the average down to 2 hours and 24 minutes per mean solar day.

12. 90.4% of millennials are on social media.

(Oberlo)

Looking farther at the statistics on time spent on social media by age , millennials accept the cake. About 90.4% of all millennial cyberspace users are on social media, compared to only 48.two% of baby boomers who are active there. Furthermore, 77.five% of Gen-Xers are social media users. This percentage shows that, as age groups get younger, their utilise of social media increases.

13. As of March 2021, 25% of all TikTok users in the Usa are anile 10–19.

( Statista )

TikTok has attracted millions of new users in less than a year. The platform's biggest advantage over its competitors is that it skews very young. At the terminate of 2021's first quarter, 25% of its U.s. users were aged ten–19. Furthermore, 22.four% fell into the twenty–29 bracket and some other 21.7% into the xxx–39 age grouping. Meanwhile, only 11% of all users were anile 50 or over.

xiv. With four hours and 15 minutes daily, the Philippines is the world leader in the average corporeality of time spent on social media .

( DataReportal )

Users' social media habits differ by region. For instance, the social media use in the Philippines of iv hours and 15 minutes a day is much higher than the global boilerplate of 2 hours and 25 minutes. Generally speaking, continents similar S America, Africa, and Asia accept higher-than-average daily use of social media.

As of early 2021, Colombia , Brazil, Kenya , and Nigeria are as well in the top five. The US ranks in the middle with 2 hours and 7 minutes . Meanwhile, Nippon has the world's everyman average daily apply of social media — merely 51 minutes per mean solar day .

xv. An average Southward American uses social media for iii hours and 24 minutes every day.

(BroadbandSearch)

Previously, we've mentioned that the employ of social media varies by region. The fact that certain continents accept significantly higher averages further supports this merits. For example, Southward America seems to exist the continent where the average time spent on social media is the highest, with 3 hours and 24 minutes daily.

Africa follows with an average time of iii hours and 10 minutes a day. Asia and North America are relatively close with ii hours and xvi minutes and 2 hours and half dozen minutes, respectively.

Social Media and Retail in 2021

16. 42% of users enquiry products and brands they're interested in on social media.

( GlobalWebIndex )

In the historic period of ecommerce, the bulk of consumers accept the privilege of chop-chop and effortlessly comparing product prices across various retailers. This is why 42% of users worldwide look up brands and products on social media. Apart from having admission to various retailers, they as well have the privilege of interacting with the specific social media community of that brand (or product). This gives them higher quality assurance and reliability, to begin with.

17. 90% of consumers reach out to brand retailers on social media.

(V12)

Social media also has a huge role in customer service. As many as 90% of all consumers try to accomplish out to various brand retailers. The importance of response here is huge, as 36% of all consumers would publicly shame a brand that fails to answer to their complaints or questions.

On average, it takes x hours for the majority of brands to answer; yet, this response time can be cut downwardly drastically with the use of chatbots. This is important since the bulk of people won't wait more than four hours for a response before sharing their negative experiences.

18. About 73% of people have a negative experience when interacting with brands on social media.

(V12)

With all that commercial potential behind them, 1 would think most brands would dedicate sizable resources to improving their social media customer interactions. Sadly, this is not the case. According to social media usage statistics, well-nigh 73% of people take had negative interactions with brands on social media.

Furthermore, 36% of these people have publicly shamed the brand. Ultimately, 30% of dissatisfied customers say they'd get to the competitor if they didn't get a response.

19. 65% of people are more loyal to a make when social media interaction is positive.

(V12)

When properly used, social media tin can improve a retail business'southward performance. About 65% of all users became more loyal to a brand even after a single interaction. Moreover, 70% are more likely to utilize the make's products or services, and 25% are less likely to turn to competitors. Besides warranting a mention is the fact that as many as 75% of satisfied users are probable to share a story of this positive interaction on their own profile.

Reasons Why People Plan to Quit Social Media

20. 41% of Gen-Z users say they're wasting too much fourth dimension on social media.

( Marketing Swoop )

Not everyone is thrilled with how much of their fourth dimension is spent on social media , statistics reveal.

According to a recent survey, 41% of all Gen-Z users who consider quitting social media believe they're spending too much time on these platforms. When all the averages and social media usage statistics are taken into account, one tin can hardly find a flaw in this kind of reasoning.

21. 22% of users want more privacy.

( Marketing Dive )

While most platforms have tools and settings to increase privacy, this is always an issue for social media users. For instance, users tin can control who sees their prototype on the social media platform, but they can't control who takes screenshots or photos of the content they've uploaded. For this reason, 22% of them consider quitting social media altogether because they want more privacy.

22. Virtually 35% of users believe that there'south too much negativity on social media.

( Marketing Dive , Pew Research Center )

Amid the most compelling reasons to quit social media, user beliefs is definitely a pinnacle contender. About 35% of all users believe in that location's likewise much negativity on social networks. Physical altitude gives social media users the courage and audacity to human activity far more recklessly towards others than they would always dare to practice in person. For this very reason, 17% of Gen-Z users claim that social media can sometimes make them feel bad about themselves.

And it'southward non just young people who are worried about the harmful effects of social media. A recent study found that a staggering 64% of Americans believe social media negatively affects the state'southward political and social wellbeing. They cite the spread of fake news , polarization, and the creation of the so-called "echo chambers" equally the virtually prevalent examples of this affect.

23. 26% of Gen-Z social media users aren't interested in the content being shared.

( Marketing Swoop )

A sure portion of Gen-Zers don't use social media very often (31%), which is the primary reason they're planning to quit information technology. Around 26% of them prove a lack of interest in the content shared on these platforms, while 18% believe that social media content has gotten too commercialized.

24. Too much pressure to get attention is the reason 18% of Gen-Z users want to quit.

( Marketing Dive )

Lastly, most social media users are defendant of seeking attention. If we consider the psychological reasons behind posting and sharing content, this doesn't seem to exist that far from the truth. However, seeking attention also has some negative sides, which is why xviii% of Gen-Z users programme to quit social media.

In Decision

1 thing is certain — social media is becoming a significant role of our lives.

After all, 2 hours and 25 minutes equals one-tenth of the 24-hour interval, which means that we spend 10% of our time browsing social media. Doing whatsoever other action for so long, with such dedication and without rest days, would hands be classified every bit an obsession.

Notwithstanding, this is just the tip of the iceberg. First of all, 10% of the day becomes even more meaning when you deduct the time 1 spends asleep. At present, add to this the fact that some demographics go far above this number and that the average is going upwardly every year.

When all of this is put into perspective, information technology becomes clear that social media's role in the modernistic world can't be downplayed.

FAQ

How much fourth dimension do people spend on social media a mean solar day ?

According to 2021 statistics, the boilerplate person spends about 145 minutes on social media every day. Compared to the 2012 information, this is a tremendous 61% increment — almost an entire hr a mean solar day.

How much time practice people spend on social media each week ?

On average, people spend almost 17 hours ( 16.nine to be more than precise) every single week on social media. Translated into minutes, this is a staggering number of 1,015 minutes. The fascinating thing is the fact that, with each twelvemonth, this effigy keeps growing.

How much fourth dimension do young people spend on social media ?

Previously, we've mentioned the figure of 145 minutes per twenty-four hours on social media on boilerplate. When it comes to sixteen to 24-yr-olds, they tend to spend a median of three hours on various platforms. This is a sizable step up but not an unexpected one.

How much time do people spend on Facebook ?

When information technology comes to specific social media platforms, people spend almost of their time on Facebook. The average time spent on Facebook per day is 33 minutes. TikTok ranks second with 32 minutes. An average YouTube session lasts 41.nine minutes a mean solar day; however, nearly statistics don't consider YouTube a social media site but rather a video streaming platform. The biggest surprise here is LinkedIn, where users spend just under 33 seconds per twenty-four hour period.

How much time does the boilerplate American spend on social media ?

According to one survey, US adults apply media for approximately 12 hours and 9 minutes per day. As far equally social media is concerned, Americans utilize it for 2 hours and 7 minutes daily. If we compare it to other countries, the US ranks somewhere in the middle of the list. It'south far behind the Philippines (iv hours and fifteen minutes) and Republic of colombia (iii hours and 45 minutes) but ahead of Japan (51 minutes), Republic of korea (i hour and viii minutes), and Austria (one hour and 22 minutes).

How much time a year do people spend on social media ?

On average, people spend about 36.6 days on social media every single year. This is more than a month. Now, it's essential to consider that the discrepancy between adults and teens can exist quite staggering in favor of the latter. The exact figures for each demographic are somewhat harder to come by, but they are both impressive and terrifying.

How much fourth dimension practice people spend on social media in other countries ?

When it comes to the average fourth dimension spent on social media , the U.s. is far from being at the top of the list. On top of the list are the Philippines, Republic of colombia, Brazil, Republic of kenya, and Nigeria. The fact that Colombia and Brazil rank so loftier is hardly surprising since people in Due south America spend most of their fourth dimension on social media on average. The leader, the Philippines, spearheads the list with approximately four hours and fifteen minutes per 24-hour interval.

How much time do millennials spend on social media ?

Millennials spend an average of two hours and 38 minutes on social media per twenty-four hour period. This time is split among several different social networks, with their boilerplate time spent on Facebook per day being the most dominant. TikTok, Instagram, and Twitter closely follow, but instant messaging tools like Messenger and WhatsApp are also quite prevalent in this demographic.

How much time do students spend on social media ?

Generally speaking, an average student spends approximately 1–ii hours on social media every day. They spend additional i–2 hours streaming videos and nigh 0–2 hours on other online activities.

How much social media is also much ?

One thing that the majority of people are concerned with is the harmfulness of social media. Is there such a thing as too much social media? Like with whatsoever other habit, this ane can also be overused. According to experts, spending virtually 30 minutes per twenty-four hours on social media is the rubber corporeality. Sadly, the majority of people eat far more social media than this.

How much time practise teens spend on social media ?

Looking at the time spent on social media by age , teenagers are the most ascendant grouping. People aged 16–24 spend more than three hours a day on social media. Many meet this as a reason for concern. Since researchers claim that teens spend as much as 9 hours per twenty-four hour period in front of various screens, this might be function of a more significant problem.

Sources:

• ABC4
• BroadbandSearch
• DataReportal
• DataReportal
• DataReportal
• GlobalWebIndex
• Hootsuite
• Hootsuite
• Kinsta
• Marketing Dive
• Oberlo
• Oberlo
• Omnicore
• Omnicore
• Pew Research Eye
• Statista
• Statista
• Statista
• V12

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